What counts as a web app?
Anything your customers or your team log in to and use to get work done. A few of the shapes it takes for small businesses:
A customer portal
A place your customers log in to see their orders, documents, appointments or account.
A booking or quoting tool
Visitors pick a slot or build a quote themselves, and you get a clean record instead of a phone tag.
An internal dashboard
The spreadsheet your team lives in, turned into something several people can use at once without breaking it.
A workflow tool
Intake, approvals, scheduling, invoicing: the steps your business repeats every day, made faster and harder to get wrong.
We build for all kinds of businesses, and know two areas especially well: healthcare software, from pharmaceutical ordering to practice tools, and marketplaces and platforms that bring two sides together.
Do you need a website or a web app?
A website tells people about you
It explains what you do and gets you contacted. One page is often enough. That’s the $1,000 landing page.
A web app does work for you
People log in, data is stored, and something happens: a booking, a payment, a report. That’s custom software.
Not sure which you need?
Tell us the job you want done. If a page will do it, we’ll say so. The app is only worth it when it saves real time or earns real money.
Weighing a single page against a bigger site? Our guide to landing pages vs. websites walks through when each one makes sense.
Built so you’re never stuck with us
Everything is documented as we go, so if you hire developers later they can take over without starting from scratch. You own the code, the accounts and the know-how. Have a technology in mind? See your stack, or ours below.
How a project runs
- 01A short discovery callWhat the business does, where the time goes, and what “done” looks like. Thirty minutes, no slides.
- 02A written scope and a fixed priceThe screens, the rules, the integrations and what’s out of scope, with one price for all of it.
- 03Build, with weekly check-insYou see working software every week, not a reveal at the end, so changes are cheap while they’re small.
- 04Launch, then careWe launch, hand over the logins and documentation, and keep it running: hosting, backups, updates and support.
What it costs
Every web app is different, so there’s no flat price. There is a fixed one: after the discovery call you get a written scope and a single price for all of it, before any work starts. Hosting and care after launch are a monthly plan agreed at the same time. Our guide to what websites cost in 2026 shows where the money goes, and when a bigger build is worth it.
If the job can be done with a page instead, we’ll tell you, and point you to the $1,000 landing page or a WordPress site.
Guides to read before you decide
Frequently asked questions
- Can you build in the technology our team already uses?
- Yes. Tell us the stack you use or want to hire for, and we build in it. If you don’t have a preference, we recommend well-supported, widely known tools so it’s easy to find developers later. Either way, the code is documented for whoever takes it over.
- How much does a custom web app cost?
- It depends on the scope, which is why every project starts with a short discovery call and a written scope. You get one fixed price for that scope before any work begins, and the price doesn’t move unless the scope does.
- How long does it take?
- A small tool with a handful of screens is usually a matter of weeks. Larger systems take longer, and the scope document says how long before you commit. You see working software every week either way.
- Who owns the code?
- You do. At launch you get the source code, the hosting accounts in your name, and documentation for whoever works on it next.
- Can it connect to the software I already use?
- Usually, yes. Most modern tools, from payment processors to calendars and CRMs, have an interface we can connect to. We confirm each integration during scoping, before the price is set.
- What happens after launch?
- We keep it running: hosting, backups, security updates and support, on a monthly plan agreed up front. If you’d rather host it yourself or hand it to another team, the handover makes that straightforward.
- Do I need a web app, or just a better website?
- If the job is to tell people about you and get contacted, a website does it, and our landing page is a flat $1,000. A web app earns its keep when people need to log in, store data, or have something happen automatically.
Work with PageSimple
Tell us the job. We’ll tell you what it takes.
A thirty-minute discovery call, then a written scope and one fixed price. No obligation, and if a simpler website would do the job, we’ll say so.